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From Udemy Instructor to FAANG Engineer to Indie Hacker: The CourseCrafts Story

Why I launched a SaaS tool helping new and seasoned Udemy Instructors to create more engaging courses in less time.

Fabian Hinsenkamp
9 min readJul 14, 2023

I have been a Udemy instructor for over five years by now. I embarked on that journey due to the humble idea that I could learn new things and consolidate the knowledge I had by teaching others.

Over the years I not only did solidify my understanding of my favourite topics, but it also contributed to the learning journeys of thousands of students worldwide.

In concrete terms, I’ve had the honor of teaching more than 20,000 students, which has led to earnings of over $35,000. My courses are not only among the highest-rated but also some of the top earners in their categories. Two courses were even accepted into the udemy business program, reaching an audience of work professionals.

The turning point of my journey as a Udemy instructor came when I embarked on the creation of my latest course on software system architecture. Creating course content, which I initially started as a side project, actually paved the way for my current role as a Senior Software Engineer at Microsoft. I developed a strong routine of dissecting complex concepts and reassembling them in a way that’s easy to understand — a skill that proved invaluable in my professional journey.

However, the complexity and length of my last course took me to the limit of what I could manage as a side project, as it required one and a half years from idea to the final release.

There were moments during I seriously considered giving up.

The demands of my full-time role at Microsoft, the complexity of planning, writing and managing content needed for designing a top-notch online course, frequently led to a lapse in my focus. Every time I restarted, it felt like starting from scratch due to the lack of a strong framework and a way to easily track my progress. This disarray led me to a realization; I needed a tool to streamline this process, not just for my benefit, but for all Udemy instructors facing similar challenges.

The decision to create CourseCrafts was not a spontaneous though. Despite my success on Udemy, I’d managed to create only three courses over the years. The process was always laborious and stress-filled, and I realized it was this daunting course creation process that was stalling me from developing more courses.

Furthermore, after finally launching my latest course, I found myself overwhelmed by student queries and feedback required to be incorporated. It became crystal clear that I not just needed a more streamlined system to create but also manage the content of already published courses. Allowing me to effectively managing my courses content across its whole life cycle.

Thus, the concept of CourseCrafts was born. My hope was to create a tool that would benefit all Udemy course creators, enabling them to deliver quality education to their students without getting overwhelmed by the process. Especially for first-time creators, the journey can be especially daunting.

The Challenges Faced by Udemy Instructors

📖 Challenge 1: Course Planning

The journey to becoming a successful Udemy instructor is not without its fair share of hurdles. From the outset, the seemingly simple task of Course Planning transforms into a complex puzzle. Deciding what content to include, how to sequence it, and what depth of information to offer is a daunting process. Instructors grapple with creating an effective course outline that logically progresses, balances depth of information without overwhelming students, and ensures that no key point is left unaddressed.

✍️ Challenge 2: Content Creation

Next comes the hurdle of Content Creation. It’s one thing to be proficient in your subject matter, but transferring that knowledge into a cohesive, engaging, and effective course requires a different skill set altogether. Crafting engaging lectures, creating visually compelling slides or resources, and writing scripts that don’t just educate, but resonate with students is an art that needs to be mastered.

⌛️Challenge 3: Time Management

The commitment of time is another significant challenge in Time Management. The effort and time invested in planning, writing, recording, editing, and uploading content often come as a surprise. Developing a course isn’t a task to be completed overnight. It’s a marathon that requires persistence and a delicate balancing act with other professional and personal responsibilities.

🔥 Challenge 4: Student Engagement

Once the course is live, the focus shifts to Student Engagement. The success of a course heavily depends on keeping the students hooked throughout its duration. This is achieved through various means — introducing interactive elements, quizzes, stimulating discussion forums, and more. It’s a constant challenge to maintain interest and ensure that students don’t just start your course, but also finish it.

⚙️ Challenge 5: Managing and Updating Course Content

The challenges don’t stop once the course is published. Managing and Updating Course Content becomes an ongoing commitment. Instructors must continuously monitor student queries, respond promptly, take account of reviews, and regularly update the course to ensure it remains relevant and current. This requires management skills and a commitment to creating an evolving learning experience.

Every stage of the process presents its own set of challenges, requiring a unique skill set, commitment, and, importantly, time. As a successful Udemy instructor, I understand these challenges, having faced them myself. It’s with this understanding that I designed CourseCrafts to help Udemy instructors navigate their way through the hurdles of course development more effectively.

How CourseCrafts Revolutionizes Udemy Course Development

It’s time to introduce the game-changer in a dee-dive. CourseCrafts is a groundbreaking tool specifically designed to address the hurdle described above helping new and seasoned instructors navigate the complexities of planning, writing, and managing their udemy course content.

CourseCrafts is more than just another tool — it’s a comprehensive SaaS solution that brings in innovative features and capabilities, significantly setting it apart from any other tool in the market. With its focus on progress tracking, curriculum planning, length estimation, and asset management, it provides a structured and efficient approach to course creation.

📈 Feature: Progress Tracking

Progress Tracking provides a comprehensive view of your course’s development, allowing you to monitor each component’s completion status from individual lectures to scene-level progress.

📖 Feature: Course Planning

Structure your video lectures like a pro even before recording a single minute of content. CourseCrafts.ai lets you structure your content effectively, ensuring a seamless and cohesive learning experience.

⏱️ Feature: Length Estimation

Length Estimation assists in managing the pacing of your course by providing length estimates for each scene, lecture, and the overall course.

📚 Feature: Asset Management

Asset Management makes handling course assets like code snippets, images, animations, or screen share videos, easy and efficient, ensuring they are readily accessible and updated as needed.

What’s more exciting is the imminent addition of AI-powered features that will offer intelligent assistance in course outline creation and scene description writing.

CourseCrafts is not just about streamlining the process, but also enhancing the quality of your course. With the convenience and capabilities it brings, you can dedicate more time and energy to what matters most: creating valuable and engaging content for your students. In a nutshell, CourseCrafts is here to transform the way you create courses on Udemy.

✅ A Testament from a seasoned Udemy Instructor

For the alpha testing of CourseCrafts, I turned to Sebastian Lesser, a seasoned Udemy instructor and my former co-instructor. He was in the process of developing his new course, a perfect setting to put the tool to the test!

Sebastian found CourseCrafts highly useful in managing and tracking his course content.

In Sebastian’s own words,

“CourseCrafts significantly reduced the time and effort I used to put into course creation. It’s truly a game-changer for Udemy educators.”

This successful alpha test with Sebastian further emphasized CourseCrafts potential in streamlining the course creation process for Udemy instructors.

Join The Beta Test Program: Shape the Future of Udemy Course Creation

Photo by Nick Fewings on Unsplash

To ensure that CourseCrafts lives up to its potential, I am excited to announce the launch of our Beta Test Program. This program is designed to gather invaluable feedback from real users like you to further refine and improve the tool before it hits the market.

🤔 What to Expect as a Beta Tester

My aim is to recruit a team of 100 beta testers, who are, ideally, existing Udemy instructors or eager to become one.

The only pre-requirement is that you are passionate about creating online courses on Udemy and eager to streamline your course creation process and contribute to enhancing the tool. Therefore, Testers should be ready to actively use the tool and provide regular feedback on its usability, features, and any issues encountered.

🏆 The Perks of Being a Beta Tester

In return for your contributions to the Beta Test Program, testers will receive free access to CourseCrafts during the beta testing period. This is a unique opportunity to benefit from the tool’s capabilities while I am still refining it. Additionally, as a tester, you’ll have the ability to directly impact the final version of the tool. Your insights could shape the features and functionalities of CourseCrafts, contributing to a solution that truly meets the needs of Udemy course creators.

🙌 How to Join Our Beta Test Program

If you’re ready to join us on this exciting journey, we’re eager to welcome you. To apply for our Beta Test Program, simply fill out the application form. It’s as simple as providing some basic information about yourself, your experience as an Udemy instructor, and why you’re interested in CourseCrafts.

👉 JOIN BETA TEST PROGRAM HERE

I look forward to partnering with you as we usher in a new era of Udemy course creation with CourseCrafts. Your feedback could make the difference, and together, we can make course creation easier and more efficient for all Udemy instructors.

🙏 Appreciation, 🎉 Excitement, and 🔭 Forward-Looking Vision

As we approach the conclusion of this post, I want to take a moment to express my deep appreciation for those considering becoming beta testers for CourseCrafts. Your willingness to help me fine-tune this tool is not only commendable but also invaluable in shaping a solution that truly serves Udemy course creators.

The journey of creating and managing courses on Udemy, while rewarding, comes with its fair share of challenges. Having experienced these challenges firsthand, my goal with CourseCrafts is to simplify this process, making it less daunting and more manageable. I am confident that with your participation in the beta testing program, we can make this tool even better, optimizing it to address the very pain points you encounter.

I am incredibly excited about the prospect of working with you to improve CourseCrafts. The vision that drives me is one of empowerment, efficiency, and ease for Udemy instructors — both new and seasoned. I believe that with your insights and our commitment to revolutionizing course creation, CourseCrafts can become a game-changer, creating a significant positive impact in the lives of Udemy instructors and students!

Thank you once again for considering this opportunity. We’re thrilled at the possibility of you joining us on this journey, and we can’t wait to see the magic we create together with CourseCrafts.

Here’s to a future where course creation becomes a smoother, more enjoyable journey. Here’s to CourseCrafts.

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Fabian Hinsenkamp

Senior Software Engineer @Microsoft | I make a career in Big Tech accessible for everyone!